real estate commissions

Realtors settle on conspiracy and changes the real estate industry

The introduction of new commission structures within the real estate industry can have wide-ranging impacts on the behavior of both buyers and sellers. Truth is, most of the general public do not understand how real estate commission work.  Below is an analysis of the potential behavior changes that may not have been fully covered, with an expanded view on each aspect, presented in HTML markup for clarity and emphasis.

Impact of Commission Changes on Buyer and Seller Behaviors


The real estate industry is witnessing a paradigm shift with the introduction of new commission structures. This evolution is poised to reshape the dynamics between buyers and sellers, affecting their strategies, choices, and interactions in the market.

Changes in Commission Structures

Recent changes, including the move to lower commission rates and the rise of disruptive commission models, are catalyzing a new era in real estate transactions.

Impact on Sellers

  • Adoption of Advanced Marketing Strategies: With the potential reduction in commission expenses, sellers might invest more in advanced marketing techniques, such as augmented reality (AR) tours or targeted online advertising, to enhance property visibility.
  • Increased Price Negotiation Flexibility: Sellers saving on commissions may exhibit more flexibility in price negotiations, potentially leading to quicker sales cycles.

Impact on Buyers

  • Enhanced Access to Market Information: The push for transparency in commissions could lead to better access to market data for buyers, empowering them to make more informed decisions.
  • Shift Towards Buyer Representation: With clearer understanding of commission structures, buyers might lean more towards agents who offer dedicated buyer representation, ensuring their interests are prioritized.

Potential Market-wide Implications

  • Encouragement of New Entrants: Lower barriers to entry for new agents and brokerages could diversify the market, introducing fresh ideas and competitive pricing.
  • Innovation in Service Offerings: Competitive pressures might drive innovation in services offered by agents, such as concierge-level support or integrated moving services.

Strategies for Adapting to Commission Changes

For Sellers

  • Consider leveraging the savings from reduced commissions to enhance property appeal, perhaps through renovations or staging, to achieve better sales outcomes.
  • Evaluate the potential for a hybrid selling model that combines professional guidance with elements of DIY selling to optimize expenses.

For Buyers

  • Prioritize agents who demonstrate a strong understanding of the new commission dynamics and can guide you through the buying process with your interests at heart.
  • Explore new financing models that might emerge as a response to the changing commission landscape, potentially offering more favorable terms.


The ongoing changes in commission structures are setting the stage for significant evolution in the real estate industry. By staying informed and adaptable, both buyers and sellers can navigate this new landscape to their advantage, heralding a more dynamic, transparent, and efficient market.

This analysis aims to provide a comprehensive view of how commission changes might further influence buyer and seller behaviors, offering a deeper understanding of the nuances involved. Through additional behavior changes such as increased flexibility in negotiations, investment in marketing, and prioritization of representation, the real estate market is evolving into a more informed, competitive, and service-oriented industry.